http://www.carsandparts.com/Articles/Mopar/News/single-brandedly
F C A ? Someday it will have the impact and value of the “BMW” Letters! 
My suggestion was “Botta Bing Motors” (BBM) but was turned down by some guy name Tony who told me to stop calling them with suggestions “or else I will sleep with the fishes…” I yelled out how about “Exner Motors” but the phone went dead…
Ciao!
John Q.